00

Start from 0.

Most writing in venture follows momentum. Narratives form early, get repeated often, and eventually pass as insight.

00 (double-o) takes a different approach.

Every piece begins with a clean slate. Break the idea down. Understand what actually drives outcomes. Then rebuild the model from first principles.

This is where I write what I actually think.

The focus is venture. Markets, companies, and technologies, with an emphasis on the physical world. Robotics, construction, industrials, infrastructure. Areas where reality has a way of exposing weak thinking.

You will find:

  • Diligence-level breakdowns of companies and sectors

  • Clear views on where consensus diverges from reality

  • Mental models shaped by investing, not observation

If you are building, investing, or trying to understand where things are actually going, this will be useful.

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